In 2003, Piczo developed a platform where teens could develop their social network by utilizing their developing digital knowledge and creative skills to design a personal webpage. If you were a teen at the time, this quickly taught you the importance of developing a captivating self-image that could be shared over the Internet. Self-promotion was the aim during critical years of personal development and growth. It was yet to be referred to as a personal brand, but the desire to create, share and differentiate was there.
The proliferation of personalized self-promotion has only escalated since then and many popular media vehicles have prompted the indulgence of sharing personal information and stories across platforms that are open to the public. Users are led to believe through the digital formatting that their every thought; desire, frustration, and experience should be shared. Why is this misleading? The struggle is now integrating a generation of social-media dependants into a professional, corporate and reserved world.
The proliferation of personalized self-promotion has only escalated since then and many popular media vehicles have prompted the indulgence of sharing personal information and stories across platforms that are open to the public. Users are led to believe through the digital formatting that their every thought; desire, frustration, and experience should be shared. Why is this misleading? The struggle is now integrating a generation of social-media dependants into a professional, corporate and reserved world.
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If you were to ask the person sitting next to you what their favourite advertisement was, their answer would tell you a lot about them. It's not just the product or production techniques that appeal to viewers but more importantly, it's the message that audiences identify with. This seems evident, but how do you become that message of choice? In today's digital environment, the average consumer is exposed to three different brand messages a minute. Businesses are continuously striving to break through to the public and connecting emotional appeal to ROI is the key.
Anyone who has taken a preliminary selling course knows that you are providing a solution; a custom fitted solution to consumer needs that will provide maximum satisfaction. This is done by adding value to a product or service. This product will not only provide practical benefits and increase your ROI but it also makes you a better person. By attaching values to a product, the hope is that it will evoke a feeling. These feelings are the crucial tool to competing in the market.
Anyone who has taken a preliminary selling course knows that you are providing a solution; a custom fitted solution to consumer needs that will provide maximum satisfaction. This is done by adding value to a product or service. This product will not only provide practical benefits and increase your ROI but it also makes you a better person. By attaching values to a product, the hope is that it will evoke a feeling. These feelings are the crucial tool to competing in the market.
click on image to read full article.